In 1989, watchmaker Barry Cohen created the brand Luminox with the aim of offering a completely new luminescence system and better readability for luxury sport watches. Their first watch was ordered directly by the US Navy SEALs elite unit, as they needed a ultra-high-performance, water-resistant watch to keep up with their night activities. Luminox (‘Lumi’ is latin for light while ‘Nox’ is Latin for night) is nowadays a Californian headquartered company well known in the watchmaking industry for their proprietary long-term cutting-edge luminescence and readability.